Located in the heart of Whitley Bay, the Jam Jar Cinema
offers friendly, affordable, inclusive and diverse cinema. The name Jam Jar
Cinema comes from a historic tradition of producing a jam jar in return for
discounted entrance into the cinema. This originated in North Tyneside and
continued until the 1970’s when the value of glass dropped.
In its first year, 9,000 people attended the only community cinema
in North Tyneside but after it invested £60,000 in new projectors that allowed
it to show the latest films, customer numbers soared to 50,000.
They currently have a refurbished 45 seat screen and are
expanding to add two more and install a lift by the end of 2019.
Dan Ellis, Managing Director at Jam Jam knew what he wanted to achieve with the refurbishment and expansion - bespoke, luxury seats - which are even comfier than the last.
"We're really happy with our new installation from
Ferco. Everything was really simple and the results speak for themselves. The
installation team were great, and the whole process has been easy. It's been
fantastic to hear the audience's response and all the positive comments have
made it all worthwhile. In the long run we're hoping this new auditorium will
help increase the number of visitors we get and provide a more luxurious
experience for our regular attenders."
Jam jar chose to install the luxurious Lucca in their
refurbished scree. The Lucca has a sleek and streamlined aesthetic for modern
cinemas. It is available in both a fixed-back and a Glide version as a single,
twin or linked seat.
Sofas have been replaced with front-row reclining Lucca’s
and all seats have been upholstered in vegan friendly faux leather.
The Glide model has an innovative internal mechanism that
allows the seat to intuitively glide into a reclined position as you lean
backwards, without the need for motors or controls, making reclining natural
and adaptive.
The sale of the building next door has given the business an
opportunity to expand, with the new floor space allowing Jam Jar to install two
new screens and a lift at the premises, following a successful crowdfunding
campaign.
Ferco are delighted to be working with Dan and the team on this next phase of the project.
To discuss your latest cinema seating project, contact the Sales Team
