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SM City Grand Central Cinema

Located in the commercial district of Caloocan City in the Philippines, the SM City Grand Central Mall has finally opened to the public after two years of delay due to the global pandemic.

This six-level 116,000-square metre mall houses many local and international fashion brands for shoppers to enjoy. The mall is also home to four state-of-the-art cinemas and two Director’s Clubs offering a premium movie experience featuring luxurious recliners and a crystal-clear laser projection system.

The Directors Clubs are exclusive screening rooms created for private viewings which can be booked by patrons ahead of time. Ferco's Premium Verona cinema seating was chosen for its timeless design style with no compromise on comfort levels.

The Verona seat features a customised control panel allowing patrons to adjust their seating position with the touch of a button, plus additional enhancements such as USB charging ports, gooseneck reading lights, and a swivel table for a comfortable dining experience. The Verona cinema seat is expertly crafted to exude luxury and enhance relaxation, making it the perfect premium VIP choice for SM City Grand Central Cinema.

Ferco's Premium Opus Glide seats were installed in each of the four regular screening halls. The fully reclining chairs were customised with coloured leatherette upholstery to match the interior design concepts. The upholstered padding covers on the headrest, backrest and seat are also removable, for ease of maintenance and upholstery upgrade in future when required. 

The Opus' built-in glide mechanism operates without the need for motors. As viewers lean back into the seat, the backrest reclines and the seat is pushed forward smoothly into the preferred resting position. Additional features of the seat row letters and numbers were also added to the design specifically for SM Cinema.  

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