Heaven in cinema form

Novo Cinemas at the Mall of Qatar is probably the most ambitious cinema development of late. With a 4D cinema experience, the largest IMAX laser screen in the Middle East and North Africa region, seven lavish VIP 7-star theatres, a kids' screen, an eight-lane bowling alley, and a sushi bar in collaboration with a leading Japanese restaurant, Novo Cinemas is cinematic heaven. And a vital ingredient to creating such an incredible movie-going experience? The perfect seats. That's where Ferco Seating came in. Novo Cinema chose Ferco as their seating partner due to our large range of seating, our eye-pleasing designs, our competitive pricing, and our capacity to custom-make seats to fit their layouts and needs, including fitting chairs with extra features from enclosure panels and in-seat lighting to USB charging and more.

With such plush and relaxing chairs, it's no surprise that cinema-goers love the Ferco seating systems installed at Novo Cinemas, from our Paragon series of seats to our Premium Milano and Premium Verona chairs.

But while all our products have received rave reviews, it's the Premium Verona seat that is the star.

Featuring embedded iPad minis that function as personal butlers and touchscreen recliner buttons, these seats make Novo Cinemas' 7-star theatres at the Mall of Qatar a thoroughly amazing experience.