One of only four UK sites to offer their ViP experience, Cineworld has added three new luxury screening rooms to their Cheltenham complex.

Providing an experience, where patrons can enjoy drinks and a meal and enjoy the movie in a smaller more intimate setting, with between 28 and 38 seats in each screen.

The suite features an exclusive lounge, complimentary dining, unlimited snacks and drinks and an intimate screening room with luxury recliner seats.

The specially designed screens are fitted with luxurious Ferco Verona Zero Wall 'lazy boy' style reclining seats and individual tables. The extremely generous sized leather seats, fully recline to offer the ultimate in relaxation and comfort.

Ferco manufactured 100 Premium Verona Zero Wall seats for Cineworld, following on from their first installation in ViP screens at the O2 in London.

The Verona Zero Wall cinema seat is an electric recliner specifically designed for theatres where capacity and comfort are equally important, the backrest of the Verona 'Zero Wall' reclines into the space vacated by the seat moving forward.


Single seats were provided with a fully-reclining footrest and an integrated swivel table; perfect for the complimentary concessions.

The spacious seats in each screen were upholstered in striking pillar box red faux leather from Chieftain Fabrics.

Cineworld commented: "Ferco's Reclining Seating offers a premium experience, allowing our customers to reach new levels of luxury and comfort. Our customers are able to relax in style, in the extremely generous sized leather seats, and walk away after a screening knowing they have truly experienced ViP."

To discuss your latest cinema seating project, contact the Sales Team

Photos courtesy of SoPublishing