Picture this - the lights are dimming, the trailers are just about to start, your seat is perfectly comfortable, and instead of the usual fare of popcorn, hot dogs and a soft drink, you're about to bite into a juicy double patty of premium Angus beef on a seasoned brioche bun, crunchy home-style fries and an ice cold beverage from the bar...now that's how you're meant to watch a movie.
Reel Cinema's latest dining and entertainment concept is a collaboration with Guy Fieri's Jabal Ali Kitchen & Bar, offering patrons the best of his classic American comfort food.
The 180-seater dine-in cinema experience is split across four Reel Cinema screens, and complemented by a 100-seater restaurant with both indoor and outdoor seating.
Reel Cinemas in Dubai chose to partner with Ferco to design a seat for their Dine-in concept cinema.
The first of its kind in the Middle East opened in April 2018.
Ferco developed the Vevo cinema seat for this application. The seat slides in and out from the fixed table and is held in the forward position by a magnet and automatically slides to the open position once the patron leaves.