Located in the heart of Whitley Bay, the Jam Jar Cinema offers friendly, affordable, inclusive and diverse cinema. The name Jam Jar Cinema comes from a historic tradition of producing a jam jar in return for discounted entrance into the cinema. This originated in North Tyneside and continued until the 1970's when the value of glass dropped.

In its first year, 9,000 people attended the only community cinema in North Tyneside but after it invested £60,000 in new projectors that allowed it to show the latest films, customer numbers soared to 50,000.

They currently have a refurbished 45 seat screen, a smaller screening room and plan to add another screen and install a lift by the end of 2019.

Dan Ellis, Managing Director at Jam Jam knew what he wanted to achieve with the refurbishment and expansion - bespoke, luxury seats - which are even comfier than the last.


Dan Ellis, Managing Director, Jam Jar Cinema 

"We're really happy with our new installation from Ferco. Everything was really simple and the results speak for themselves. The installation team were great, and the whole process has been easy. It's been fantastic to hear the audience's response and all the positive comments have made it all worthwhile. In the long run we're hoping this new auditorium will help increase the number of visitors we get and provide a more luxurious experience for our regular attenders."

Jam jar chose to install the luxurious Lucca in the larger of their refurbished screens. The Lucca has a sleek and streamlined aesthetic for modern cinemas. It is available in both a fixed-back and a Glide version as a single, twin or linked seat.

Sofas have been replaced with front-row reclining Lucca's and all seats have been upholstered in vegan friendly faux leather.

The Glide model has an innovative internal mechanism that allows the seat to intuitively glide into a reclined position as you lean backwards, without the need for motors or controls, making reclining natural and adaptive.

The sale of the building next door has given the business an opportunity to expand, with the new floor space allowing Jam Jar to install two new screens, following a successful crowdfunding campaign.

Ferco are delighted to be working with Dan and the team on this next phase of the project and have recently completed the installation of seating into a smaller screening room.

To provide a different aesthetic, Dan and his team chose Ferco's popular Paragon 755 cinema seat. These fixed seats provide superior comfort and are generously proportioned. 


Upholstered in practical and stylish faux leather, the 755 compliments the new rooms aesthetic. Dan commented "We think it's pretty top notch!" 

To discuss your latest cinema seating project, contact the Sales Team