Coventry University is a public research university in the city of Coventry, England. It was established as a university through the Further and Higher Education Act 1992.

Coventry has adopted a policy of naming its buildings after people or organisations with a significant local or regional impact.

This building began life in 1910 as a factory and has been named after the founder of the Morris car company who used this building as part of its engine production unit. It was converted for use by the University and is now occupied by the Faculty of Business and Law.

The FT10 Wrimatic seat was chosen for this lecture theatre thanks to its ergonomic support, comfort and A3 integrated writing tablet, which with a static weight loading of 240kg, is the most robust writing tablet on the market.