Playing in the Championship, Reading Football Club is one of the oldest teams in England.

Established in 1871, the club moved into the Madejski Stadium in 1998 with a capacity of 36,000 seats.

The club offers a selection of Private Boxes, with private balconies, the Royals Lounge for private dining, the Trophy Room restaurant, pitch-facing Premier Suite lounge, private hospitality in the Club 106 lounge and the Loddon Bar. All of these areas have access to executive-style pitch-side seating.

Ferco was engaged by Reading Football Club to design, manufacture and install seating in all executive areas of the ground.

The ARC Max was selected for its signature design, fully upholstered backrest and generous seat padding. The seat is comfortable with a silent tip-up mechanism.

The metal backrest and plastic moulded seat are durable and extremely robust, perfect to stand up to the rigours of use and the British weather!

The upholstery was RAL matched to the red of the club crest to differentiate executive seating in the stand.

The ARC Max has the option to include cup holders, seat and row numbering and can be floor or riser mounted.

Installed in 2014, these 700 seats have stood the test of time and continue to offer Reading fans the best seats in the house.

To discuss your latest project, contact the Sales Team.